Choice Baby?

came across this advert in Today newspaper..and my first reaction was HUH?

money back gurantee?
track record??(o_O)
easy to follow????(*_*)

really wonder how anyone manage to set up a company just for this? how do they 'teach' or 'make u follow' their course! is this based on any form of technology that we know?from the advert doesnt look quite tech-based..hmmm.. (O_o)

my head is filled with question marks...